There are many aspects of SEO that should be considered when preparing your online marketing plan and Marketing Igniter works with you to develop these plans. We first begin by looking at your website to make sure that it is SEO compatible. If there are updates or if there are “tweaks” that need to be performed to the website before we proceed, we will provide you with a quote.
The reason that we look at your website is because we can send all kinds of traffic to your site but if they do not become conversions or sales then your SEO campaigns are truly a waste of money. This does not mean that we will need to redesign your site, it may mean that we “cleanup” your site. Some examples of this would be to enhance navigation, create a clear call to action, and make sure that your site has clean code.
We do not provide “A”, “B”, or “C” packages, we provide you with a customize SEO plan based on your marketing plan and budget. If you are looking to increase your presence in a particular local area or if you are wanting to create a national campaign then we analyze what keywords and programs will be best.
Search Engine Optimization can be extremely overwhelming for someone that does not work with it on a daily basis. There are many aspects to SEO that many non-experts are not aware of that can help or hurt your site’s rankings in the search engines. It is our job to make sure that we follow industry standards and the latest trends to ensure that your site will continue to progress in the rankings.